About Us

At L+LI Apparel we embrace the new and seek the new adventures that are out there for us to discover.

We are an active, leisure and travel wear brand that was born in the year that was 2020. Founded as a side-hustle using creativity, ambition and a little hope to see what could become of it.

Lost + Loving It initially began as a travel blog, which was used to share the travels and adventures of our founder Nath. Tying this together with a love of fitness and wellbeing the new brand was born to create L+LI.

With a focus on style, comfort and quality we strive to provide you with the very best quality clothing whilst also being ethically and environmentally responsible.

We're not all meant to travel along the same path, forge your own outcome.