About Us

We're a start-up leisure/activewear brand born from the year that was 2020. 

COVID-19 threw a lot of things up in the air for a lot of people, L+LI is one of the things that fell back down.

Re-imagined from the travel blog of our bearded leader, Nathan, we have evolved into what we are today!

L+LI or Lost & Loving It combines his love of travel with his love of fitness and wellbeing. Our clothing is perfect for working out in, travelling in or just chilling out in.