Behind the scenes

All about us

About Us

Who We are

Welcome to Lost + Loving It Apparel – where adventure and an active lifestyle meets authenticity and style.

Born during lockdown, we're all about blending our love for travel with a commitment to health and fitness, crafting gear that's as genuine as your wanderlust.

We're not your average brand; we're the embodiment of exploration. Our evolution into Adventure Apparel means our threads are ready for any journey – whether it's a mountain trek or a city stroll. Crafted with quality and conscience, our designs reflect our dedication to sustainability and ethics.

Enough with following the crowd. It's time to blaze your own trail, live boldly, and embrace every moment. Whether you're seeking adrenaline or serenity, our gear is designed to accompany you.

Join us on the journey. Embrace the unknown. Live Lost + Loving It.

“ Creating a brand which celebrates taking the path less travelled and encourages the wanderlust within all of us

Founder
Nath Smith
why we're here

Our Mission

Our mission at Lost + Loving It Apparel is simple: to inspire and empower individuals to embrace the spirit of adventure and authenticity in every aspect of their lives. We strive to create high-quality, sustainable apparel that reflects our passion for travel, health, and fitness.

Through our authentic designs and commitment to ethical practices, we aim to encourage people to break free from societal norms, explore the world around them, and live their lives to the fullest.

Whether you're scaling mountains or strolling through city streets, our gear is designed to accompany you on your journey, empowering you to embrace the unknown and live Lost + Loving It.

For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
For the bold and brave
What's Important to us

Our Commitments

At Lost + Loving It Apparel, our values are the cornerstone of everything we do. We believe in the power of adventure, authenticity, and sustainability. Adventure fuels our creativity and drives us to explore new horizons, both in design and in life. Authenticity guides our every decision, ensuring that our apparel reflects our genuine passion for travel and fitness.

Sustainability is non-negotiable; we are committed to using ethically sourced materials and environmentally friendly practices to minimise our impact on the planet. Together, these values shape our brand and inspire us to create clothing that not only looks good but also reflects the values of those who wear it.

Quality Craftsmanship

Prioritising quality craftsmanship in every aspect of our products, ensuring durability and performance. From meticulously selected materials to expert construction techniques, we strive to deliver garments and accessories that withstand the rigours of an active lifestyle.

Sustainable + Ethical

Committed to incorporating sustainable and ethical manufacturing practices into our production processes wherever feasible. By carefully selecting eco-friendly materials, minimising waste, and partnering with ethically-minded suppliers, we aim to minimise our environmental footprint and uphold fair labour standards throughout our supply chain.

Giving Back

We actively give back to our community by supporting various social initiatives with each and every purchase. Whether it's environmental conservation efforts or supporting local communities, we love being able to give our customers the option of making a positive impact alongside their adventure gear purchase.
Tag us on socials

Be part of Lost + Loving It

Follow us @lali_apparel